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* Uses the case study method as a way to stimulate involvement in the material; these cases have been developed not as propaganda or vague examples but with student reasoning processes in mind..* Begins with an overview of ethical theory & values formation; outlines a systematic approach to making ethical choices and defending those choices; then provides opportunity to apply these choices..* Each issue chapter introduces an issue with an overview followed by several cases, the background of which is developed for students; students are then left to analyze the cases using the theoretical background developed at the chapter opening and the systematic reasoning model used in Ch 3..* Covers such issues as: targeting special audiences; morally offensive content; triviality, and sensationalism; etc.